How to Write a Glowing Review for a Business
When potential customers are researching yous online, they're getting to know you through the content on your website. And then understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what yous accept to offer, why not let your happy customers do the talking? To generate these glowing testimonials, you need to know who your happy, successful customers are — and that'south where collecting and analyzing customer feedback comes in. Once you've plant those customers and collected their reviews, it'due south fourth dimension to plough that enthusiasm into constructive, affordable marketing materials. Read on for a closer look at what makes a great testimonial. A testimonial is an honest endorsement of your product or service that usually comes from a customer, colleague, or peer who has benefited from or experienced success as a consequence of the work you did for them. Only effective testimonials go beyond a simple quote that proclaims your greatness. They need to resonate with your target audience and the people who could also potentially benefit from the piece of work you do in the futurity. That's why dandy testimonials besides tell a story — 1 that inspires and motivates the people reading it. Your testimonial page serves equally a platform to show off how others take benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take activeness. Plus, having a testimonial folio serves every bit however some other indexed page on your website. It contains content covering product features, pain points, and keywords your marketing squad is trying to rank for in search. Testimonials come in different formats, but in that location are a few distinct qualities that all good testimonials have. Here'due south how to write a testimonial that inspires and motivates readers. Each of these qualities is essential for inspiring readers and, when washed properly, can aid you motivate clients to accept the desired action. Although testimonials are easy to false, your readers volition likely know when an opinion is genuine or not. An authentic testimonial will show how the client's problem and how your product/service improved the customer's life. When potential customers read testimonials, they're stepping into the person'south shoes in the testimonial and run into themselves using your production. An authentic testimonial is near incommunicable for a marketer to recreate. People are decorated, and long testimonials look daunting to read. Therefore, keep your testimonials two or three paragraphs in length at near. When a customer testimonial is brusque and direct and includes action-centric words that capture emotions, it motivates visitors to keep reading. A specific testimonial avoids the apply of cliches like "it was great," and similar ambiguous phrases that don't really mean anything. Therefore, groovy testimonials talk about specific benefits that production/service provides. Using statistics is an excellent way to add details to a testimonial. If information technology isn't possible to use statistics, detailing the problem and sharing a story of how the production specifically helped solve the problem is another way to create a disarming testimonial. Personalizing the testimonial makes it easier for readers to be compassionate. Adding earlier and after images, a company logo, or other imagery that demonstrates the value of the service or production is some other way to personalize the testimonial. Personalization is great because it helps potential customers retrieve the testimonial—and your product—over fourth dimension. Expert testimonials are non overly formal or technical. If they're full of technical jargon, your readers will be put off and motility on to reading something else. Therefore, make testimonials conversational and easy to understand. There are many different ways a business can display customer testimonials. When determining the best approach for your business, it's essential to remember that different formats and mediums can have varying effects on your target audition. You'll want to employ a visual format for your potential leads and align closely with their values. To give yous an idea of how testimonials can be portrayed, below are the different testimonial types yous tin can utilize to bear witness off your customers' stories. Quote testimonials are ads or artwork that display positive statements about your visitor from a brand evangelist or a delighted client. The quote is commonly accompanied past an image of the person being quoted to make the message more relatable to the target audience. Quote testimonials demonstrate support for your product from a user who has experience with information technology. This tin can be significantly more than effective than traditional advertising methods, as almost consumers will trust a peer more than a paid actor. In add-on, by using the vox of your loyal customers to abet on behalf of your brand, you lot can build strong credibility with potential leads. In a world where everyone is conveying around a small computer in their pocket, it's no surprise that video has get i of the most popular ways to consume content. Wyzowl'southward research suggests that 87% of marketers believe that video offers a positive ROI. This is considering video uses a combination of visual images and sound to tell a captivating brand story that motivates viewers. Videos are also rapidly shared and take the potential to get viral if the content is compelling enough. Brands like Dollar Shave Club have achieved tremendous success from releasing light-hearted videos that became internet sensations overnight. While y'all may not strike golden every time, ane expert piece of content can quickly brand all the failed ones worthwhile. Sound is like to video in how it tin can influence and motivate your audience. The great benefit of audio, though, is that it's a toll-constructive manner for your brand to create compelling content. To make audio testimonials, y'all don't need an entire production crew and tons of expensive equipment. Y'all only need a microphone, recording software, and a tranquility room to tape in. With those tools, you tin can tell an inspiring customer story merely by threading unlike customer quotes together in 1 rails. Another benefit of sound content is that it can be hands shared and consumed past your customers. Different video, sound clips tin be listened to in almost whatever setting and also have less retentiveness and data to upload and share. If executed correctly, audio testimonials tin exist simply as effective as video merely produced at a fraction of the cost. A example study is an in-depth analysis of an individual client'due south feel with your company. These pieces tend to use a more than scientific approach to show how your business played a role in the client's success. For instance, case studies often use facts and observations to demonstrate how certain products or services benefit actual customers of your business. One of the best benefits of case report testimonials is that information technology provides a potential pb with a complete customer story. This is not bad for B2B companies trying to convince an entire business to buy their product or service. Leads can read the instance customer story and compare it to their situation to run across if your visitor can fulfill their needs. Whether you similar it or not, your social media channels volition naturally capture customer testimonials. Social media offers instant relief for customers who accept strong opinions about a product or service. A happy client can simply take out their phone, write an emotional review, and mail service it for the world to see — and depending on your customer'southward social following, that review could potentially influence millions of people. When you lot practise see customers promoting your brand over social media, brand sure to engage with them. Like their post and fifty-fifty share it if it's a compelling piece of content. These testimonials are not hard for a company to notice and are easily shared with your online audition. One of the simplest ways to obtain customer feedback is only to inquire willing customers to provide it in an interview. Customer interviews tin exist an excellent manner for your business to inquire customers most specific aspects of your business and how they played a role in their success. This format allows you to testify off your unlike products and features and lets potential leads see their real-world application. Client interviews are a more than flexible approach to testimonials considering they can be portrayed over various mediums. For example, they tin can be recorded and posted as a video or audio piece, or they tin exist transcribed to a written interview that'south posted on your company'due south website and web log. Companies ofttimes will choose 1 or a few of these methods to optimize the testimonial'southward reach. Also known as "influencer testimonials," authority testimonials are pieces of content that include a celebrity or spokesperson who'southward supporting your company. Often this person is a meaning influencer of your target audience and helps build your business organisation'due south credibility. The most effective spokespeople are the ones that share the core values of the business organisation besides as deeply connect with the target audience. Authorisation testimonials tend to be expensive to produce, and it can exist challenging to detect the right influencer. Even so, when they succeed, these campaigns can pay dividends for your company over time. For example, simply look at State Subcontract's advertisements that include pro-football player Aaron Rodgers. What started as the "Discount Double Check" ads have snowballed into an eight-year ad campaign that is notwithstanding going strong today. Peer review testimonials take reward of the pieces of customer feedback left on review sites like Yelp and Angi (formerly Angie's List). These reviews can be very influential for customers equally many consumers look at these review sites during decision-making. Peer reviews are particularly helpful for customers interacting with your business for the get-go time. Studies show that 52% of consumers will simply buy from a business if they have four or more stars on a review site. This is because the feedback left on these sites is from unbiased strangers who go out their honest opinions. These reviews should exist used as customer testimonials for your business considering they tin be quickly uploaded and shared to your company'due south website. They tin be screenshotted and so posted on the home folio for customers to see, or they can be quoted and reformatted on your site. Instead of making the customer search for your skillful reviews, bring the reviews to them and foreclose navigation away from your site. A blog post tin can exist an informative fashion of displaying customer testimonials. Y'all can write about a client's story in-depth and break downward subtle details within the customer's journey. It'southward similar to the idea of case studies, but this format allows the company to tell the customer'due south story from their own perspective. The mail service can be written by someone who works for your company, or y'all can hire a invitee writer to compose the post. The benefit of hiring an external writer is that the piece volition announced less biased to the readers. One time completed, the post can be shared either on your blog or on some other blog that's pop in your manufacture. For growing companies, getting your business concern featured in the news (for the right reasons) is a large feat. Present, being on the news means that millions of people can potentially see your product or service, which can significantly improve brand sensation. While getting featured by news outlets can be difficult for your business to accomplish, the payoff tin can result in thousands of new leads flocking to your website. If your company is lucky enough to obtain this type of publicity, feed its success by sharing any related content on your website, blog, and social media pages. Are you feeling inspired yet? Good, but earlier y'all start crafting your own customer testimonials, information technology's important to understand some of the best practices for designing them. In the next section, we embrace key blueprint fundamentals that you lot'll want to focus on when creating client testimonials. While client testimonials tin appear in many formats, there are still some common guidelines to follow regardless of your called approach. Including these elements will make your customer testimonial feel more genuine for your target audience. Testimonial pages should experience unique withal familiar. Often, the best ways to learn are to be inspired by successful examples. Testimonial pages are no different. That'due south why we compiled a guide filled with the 25 all-time testimonial pages from actual companies that we've seen online. Download the guide to get inspiration for your testimonial page. Go the Guide for Free The best testimonials paint a picture with words and so readers can empathise the value of purchasing from you. Be certain to characteristic testimonials with descriptive linguistic communication that's enthusiastic and detailed to assistance convince your prospects to brand a purchase. Accept your testimonial folio one stride farther by incorporating more than visual elements similar images, videos, and social media feeds. These are relatively easy ways to brand testimonial content more engaging — and to evidence to readers that the testimonial is coming from a existent person. Make sure the testimonials you lot feature dig deeper than "I love [brand name]!" Choose reviews from customers who can highlight specific employ cases for your product or service and so readers tin envision their own specific utilize cases that your brand could assist with. Ideally, your customers volition hold to serve as example studies, and yous'll be able to publish comprehensive stories with specific details which your sales team can share with prospects. Highlight testimonials that align with specific features of your product or service — and connect the dots for readers by linking to different production or tool pages so readers can learn more most what they've just read nigh. All the better, if there are relevant images or demo videos you can share aslope these specifically aligned testimonials. What do these look like in action? Check out the examples below to find inspiration for your testimonial page. Codecademy has nailed down the testimonials department of its website, which is called "Codecademy Stories." It includes a few client quotes (along with pictures, names, and locations) with a link to the testimonial page. Nosotros love the approachable format and the fact that it chose to feature customers that users tin can relate to. When yous click into any story, you tin can read the whole instance study in a Q&A format. The to a higher place testimonial is virtually Martha Chumo, who taught herself to code in ane summertime. This testimonial case works considering it allows prospective customers to come across themselves in Codeacademy's current client base of operations. You'll detect users of all ages and backgrounds using and succeeding with Codeacademy — meaning that the product is for you regardless of your groundwork in the discipline. The brand uses both video and written formats to deliver its message to prospects. "Martha Chumo is no ordinary 18 year old. In ane summer, she taught herself to lawmaking and got a chore." Briogeo has a "Real Results" page, but that'south non where its all-time testimonials reside. In its web log, this haircare brand features transformation stories from new customers — with before and subsequently photos to drive the indicate home. In the above testimonial, a client named Jeanine shares her experience with Briogeo'southward products. While the post is scattered with besides many product mentions, it takes full advantage of its existent estate past allowing the writer to tell united states how the company's products improved her routine. We're taken on a journey that begins with Jeanine introducing herself and ends with her reservations and successes using the product. This testimonial works specifically because of the client's reservations. Jeanine doesn't hesitate to share that she doubted Briogeo's products would deliver results. In the same way, try to get your customers to tell you whether they doubted your company and how you exceeded their expectations. Other prospects might have similar reservations most doing business with you lot, but a testimonial like the one above will reduce those reservations. As an outdoor habiliment retailer, Stio has to establish the effectiveness of its products. One way to practice this is with make ambassadors who clothing Stio products and advocate on the company'due south behalf. In this testimonial, one of Stio's brand ambassadors answers interview questions about his career. Customers will read these stories and feel inspired to practice the aforementioned. Since the ambassadors are tied to Stio products, readers volition naturally connect the brand and their new passion for outdoor activities. This testimonial is highly effective because of the product carousel at the bottom. Later reading a success story, the users feel like they tin become like the administrator once they buy the gear he used. "...he found his passion in powder skiing and moved to Jackson Hole, Wyoming. His relentless pursuit of knowledge and ski touring in the mountains has led to countless adventures all across the globe." The testimonial introduces the reader to someone they tin empathize with. This testimonial has a link to a blog post that further promotes the business. Testimonials don't need to exist elaborate. In fact, this testimonial is great because it's easily shared via social media or through the visitor'southward website. That manner, the brand can appoint with leads on the channels they're about comfy using. Information technology's also incredibly constructive because the speaker is an actual chef — and it shows you how to use the product that Blue Frock sends its subscribers. Plus, puppies always get likes. For social media reviews, consider inviting an proficient to showcase your products, and don't hesitate to include more than informal elements like cute animals. (Ultimately, of course, information technology depends on your industry.) Sometimes testimonials don't have to come from customers. In this example, a Los Angeles-based restaurant was given a wonderful review by a critic from the LA Times. While these testimonials don't come up every 24-hour interval, it'due south important to seize these opportunities and put this content on boom for potential leads to see. Information technology'due south also incredibly effective for a party unrelated to your business to review your product publicly. For example, if you lot own a eatery, you tin can potentially send pitches to editors, and if you sell a tech product, consider pitching your solution to tech publications. These sorts of reviews not but generate buzz but offer a uniquely unbiased yet editorialized view of your offering. "These are noodles with a hateful streak, a strong lashing of hot chile and oil, laced with just enough Sichuan peppercorn to numb your palate, to make the next seize with teeth non but tolerable simply actually kind of groovy." Getting this specific testimonial from a reputable third party inspires readers to desire your offer. Fabletics leverages social media to collect testimonials from its customers. For example, information technology encourages customers to post themselves on their Instagram pages wearing Fabletics products and tagging "#MyFabletics." This provides a surge of engagement for the make'southward social business relationship and creates complimentary advertisement in the grade of customer advocacy. This is one of the most toll-effective methods for collecting unbiased customer testimonials. Y'all tin can create a hashtag and easily start promoting it on your Instagram account without needing to pay a single dime. Even if users don't write a lengthy caption singing praises to your product, a picture will more than say enough. The quality of the product and the user's emotion in the movie volition show that your production works. As you tin can encounter in the image above, Harry'due south has done a great task of building up its credibility on consumer review sites like TrustPilot. TrustPilot is a highly regarded review site — if y'all have a high rating in that location, prospective customers are more than likely to trust you and your offer. Its high rating gives Harry's a major vote of confidence. Y'all'll rarely find a negative review, though it's worth noting that these negative reviews besides lend credibility. If all the ratings are five-star ratings, users are less likely to trust the make because those ratings may be falsified. This is another cost-effective choice for collecting customer testimonials. Once again, you can get started for free, which allows you to send upwardly to 100 invitations to current customers and respond to reviews. A TrustPilot business relationship also enables y'all to analyze the reviews, pinpoint trends, and place areas of improvement. "How to solve my upshot with my razor's lubrication strip disintegrating was explained promptly and politely. And a free pack of cartridges was sent to compensate. Excellent service." This clever testimonial from Glossier doubles every bit an upsell to viewers. If they like a look that one client uploads, they tin can shop the products used directly from the testimonial. This reduces friction in the customer journey and increases Glossier'due south likelihood of closing a sale. One of the reasons this testimonial works and then well is because of its focus on representation. Glossier serves a diverse client base, and it ensures its prospective customers feel seen by featuring customers of diverse backgrounds. Each testimonial pops up in a lightbox, and you can flip through each one as if information technology were a magazine. You as well take the opportunity to visit each customer's personal Instagram contour to larn more about them and their beauty routine. Be sure to source your testimonials from a diverse pool of electric current customers, and requite users a chance to learn more than well-nigh your current customers by linking to the appropriate social media contour. If yous sell customer service software, for example, and you lot interview a customer service rep, consider linking to their LinkedIn profile. While Ahrefs doesn't have a lot of quote testimonials on its homepage, the quotes used are catchy, specific, direct, and inspiring. In addition, the customer quotes include a floating caput cut-out to add some personalization. We dear the simple format and that the featured people come from a pool of Ahrefs target market. The testimonial featured above is from Brian Dean, Founder at Backlinko. Backlinko is ane of the biggest websites that offer SEO and backlinking services and having the founder every bit an ambassador volition move many readers to give Ahrefs a endeavour. "When it comes to backlink analysis, Ahrefs is my #1 go-to tool. If you're serious about SEO, y'all need Ahrefs." RokuTV'south testimonial video focuses on several customers who honey to utilize their production. It'due south uncomplicated storytelling at its best and emphasizes the ease of utilize. Also, the video includes on-screen text that highlights the specific benefits of the product. The big smiling picture of Angie stands out and invites readers to consider how BambooHR helped her organization. This is a existent person that we'll beloved to trust. The case study above focuses on the challenge, the solution, and the outcome. In addition, quotes from Angie are included in the content to personalize the testimonial and brand it more relatable to readers. "I can have training with the supervisors on how to use goals or assessments [in BambooHR], or how to practice one-on-ones. And across the lath, it'south the same, no matter the location. That brings that consistency y'all must have with multiple branches in multiple locations." People identify a higher value on your product when an authority effigy endorses it. OptinMonster has used this to its advantage by featuring such people on its website. The OptinMonster'southward testimonial page showcases such high-profile regime. "OptinMonster makes information technology super easy and is well worth the money. The ease of utilise of the whole thing. Fifty-fifty though I dislike popups, information technology makes it about enjoyable." Quotes, similar testimonials, can be fabricated. Notwithstanding, calculation a hero image increases credibility, and that's why many companies add hero images to their testimonials. Marucci features a quote with a hero image and a CTA on their homepage. If a visitor is interested, they can read more about Lindor's story earlier deciding whether to buy from the brand. "Marucci listens to everything I want in the bat and delivers exactly that every time." Zendesk has a dedicated customer page that contains success stories of companies that employ the product. The testimonial in a higher place works for several reasons. Starting time, at that place are quote testimonials from principal players at Tile, offer social proof to readers. 2nd, the case report is also specific by highlighting the challenges the company faced and how Zendesk helped out. "Zendesk's greatest strengths versus other solutions I've used is its simplicity and ease of customization, which lets companies create the perfect workflow for their unique situations." At present that nosotros've covered some individual testimonials permit's dive into some total-page examples. Many companies struggle to grab people's attending using their testimonial pages, but Bluebeam does a peachy job of catching your center as soon as you get in on the folio. While it'due south technically called a Case Studies page, the showtime thing you encounter is a set up of projection examples in the form of large, bold images that rotate on a carousel. Gyre down, and you can also click on video example studies, besides equally view customer panels. ChowNow does a lot right on its testimonial page, merely the bread and butter is its drove of production-quality "client stories" videos. A handful of these awesome, 2–3 minute videos cover everything from the clients' life before and after ChowNow to how like shooting fish in a barrel the platform is to use. In improver, the videos feature some great footage of the clients, their offices, and their nutrient. Visit mHelpDesk's testimonial page, and you'll encounter videos and text testimonials equipped with pictures. Some of the testimonial videos aren't product-quality, but they get the message across and cover useful and relevant information — which goes to show you don't need to invest thousands in production to get some testimonial videos up. Finally, in the theme of earning trust, we honey that mHelpDesk closes out its testimonial page with awards and badges of recognition. One of the first things we noticed almost ClearSlide's testimonial page is how creatively it'southward named — "What They're Saying." It includes a smattering of quotes from customers, topped with customer logos from large names similar The Economist and Starwood. If you have celebrities or influencers inside their community, be certain to include and fifty-fifty highlight their testimonials on your folio. FocusLab took a unique and very absurd-looking pattern approach to its testimonial page — which is fitting, seeing every bit it'due south a design agency. Again, it's technically a visual catalog of both previous projects and works-in-progress, but instead of simply listing out customer quotes, the page opts for a card-like blueprint with interactive, rectangular elements you tin click on to see the full case study — with quotes occasionally appearing in-between. What'southward fifty-fifty libation is what'south included in each case study. Not just does FocusLab cover the challenges faced past clients and how FocusLab helped solve them, simply the case studies likewise include some of the steps in the pattern process between conception and concluding product. For example, in some instances, they included the evolution of the logo during the design process. 99designs takes a bit of an unconventional arroyo to its testimonial page. Using a star-rating system non unremarkably seen in the B2B sector, the page is headlined with an heart-catching video, with customer reviews below it. Plus, information technology gives users the ability to sort through customer reviews past category then they can read the ones almost relevant to them. Slack uses private testimonials to highlight key production features and how the client used them — a genius manner to give a production bout while also letting happy customers sing your praises. In addition, each review features a quote that summarizes how Slack helped the customer'southward concern. From each blurb, visitors tin can click to acquire more than about the specifics of that client example study to get fifty-fifty more insights. Information technology'south apace articulate to a reader that these testimonials haven't been altered or edited — which lends the site a degree of actuality and trustworthiness that might convince someone to start using the product. Avert over-editing your customer's testimonials. Otherwise, it'll audio like you lot wrote them, even though y'all didn't. In this case, pictures serve as better testimonials than words — just BioClarity nevertheless uses both. On its results page, visitors can run across photo collages of customers before and afterward using the production, equally well as enthusiastic videos and words of recommendation — all in a soothing green theme. Visitors can also click on andthe reviews page to read in-depth product reviews from real customers from the results page. The testimonials page for Kissmetrics features quotes from three customers who draw how the software helped them achieve their goals. Discover how they highlight unlike features that Kissmetrics offers and how using the software directly impacted their business organization. This is a keen example of a testimonial page that showcases the brand's value. In one example, we see Amy, who'south using Xero's software and services to run her business. Her testimonial page includes quotes, videos, and plenty of pictures showing non just how Amy uses Xero but too showing off her interests and personality likewise. This makes Amy's testimonial more relatable to Xero's target audience because it feels genuine. And, since we feel like we know Amy through her folio, we're more probable to trust her testimonial. For case, one customer says wearing Birddogs is "like Bob Ross painting a landscape across [his] groin hinge." While it'southward silly and facetious, it shows how the brand can connect with its target audience. Non just is the company's marketing taking event on its customers, but customers are actually responding to the concern on the aforementioned playing field. Instead, build your testimonial page directly into your site's interface, like the example above. Esch Landscaping has a make clean, straightforward testimonial folio that's integrated seamlessly into its master site. It has videos highlighting the company's work and individual quotes from clients who were satisfied with their experience. This is an fantabulous example of how SMBs tin can execute a price-constructive testimonial page. Once you lot've created a testimonial page, don't forget to promote it. Send information technology to the customers you featured, your sales staff, and even to your other customers if you think they'd be interested. And don't forget to add a link to your testimonial page on your homepage, on your "Nearly Us" folio, or as function of your overall navigation. These testimonials will generate positive word-of-mouth and exponentially increase your customer base. Editor's notation: This post was originally published in Apr 2018 and has been updated for comprehensiveness.
What is a testimonial?
How To Write a Testimonial
Be Authentic
Keep information technology Brusque and Directly
Be Specific
Personalize the Testimonial
Make it Conversational
Types of Testimonials
i. Quote Testimonials
ii. Video Testimonials
3. Audio Testimonials
iv. Case Study Testimonials
5. Social Media Testimonials
6. Customer Interviews Testimonials
seven. Authorisation Testimonials
viii. Peer Review Testimonials
9. Web log Mail Testimonials
10. Press Review Testimonials
Testimonial Design Best Practices
1. Get inspired.
Featured Resource: 25 Testimonial Page Examples
2. Make it visually engaging.
3. Make it specific.
4. Keep it aligned.
Testimonial Examples
1. Codecademy Stories
Testimonial Type: Weblog Post
A quote we honey:
ii. Briogeo's Weblog
Testimonial Type: Blog Post
three. Stio'south Brand Ambassadors
Testimonial Type: Authority
A quote nosotros dear:
4. Blue Apron's Instagram How-To
Testimonial Blazon: Social Media
5. Mian'due south LA Times Review
Testimonial Type: Press Review
A quote nosotros beloved:
6. Fabletics' #MyFabletics Hashtag
Testimonial Type: Social Media
7. Harry's TrustPilot
Testimonial Blazon: Peer Review
A quote we love:
8. Glossier's Shop the Look
Testimonial Blazon: Customer Interview
9. Ahrefs Client Quotes
Testimonial Type: Quote
A quote nosotros beloved:
10. RokuTV Client Testimonial Video
Testimonial Blazon: Video
11. BambooHR'due south Case Written report Testimonial
Testimonial Type: Instance Written report
A quote we love:
12. OptinMonster'southward Case Written report Testimonial
Testimonial Type: Example Study
A quote we love:
13. Marucci's Quote Testimonial
Testimonial Blazon: Quote
A quote nosotros love:
xiv. Zendesk's Example Studies
Testimonial Blazon: Case Study
A quote we love:
Testimonial Page Examples
1. HubSpot
On our own testimonials folio, HubSpot features enthusiastic customer reviews — alongside a notation if that customer switched to HubSpot from a dissimilar software make. That particular helps drive the points of the customer home — it takes time, money, and endeavor to kickoff using completely different software, but the testimonials get in articulate that the alter was worth it for the customer.
2. Bluebeam
iii. ChowNow
4. mHelpDesk
5. ClearSlide
vi. FocusLab
vii. 99designs
8. Slack
Slack's customer testimonials are under a section they've chosen "Client Stories," highlighting an individual company per post.
9. Dribbble
Dribbble'due south testimonial folio is filled with brilliant, happy colors and highlighted quotes. What we love nearly this folio is how honest and straightforward the user reviews are.
10. BioClarity
BioClarity's cruelty-free, plant-derived skincare line is well-nigh ane matter: being greenish. Dark-green is all over the website, and its Instagram is covered in images of people applying green serums to their faces.
11. Kissmetrics' Client Quotes
12. Xero
Xero'due south testimonial page is beautifully designed and extremely user-friendly. It features detailed biographies of its customers and really makes you feel continued to their stories.
xiii. Birddogs
Birddogs has a cracking testimonial folio that's perfectly on-make with the company'south marketing approach. The online clothing retailer prides itself on its loud personality and encourages its customers to be laid-back, humorous, and creative. Equally a effect, we get to read hilarious testimonials from the brand'southward customer base.
fourteen. REI
Here's a good example of a weblog testimonial page for an outdoor retailer. REI uses this section of its blog to promote unlike benefits and uses for its products. Customers can contribute stories and readers tin can vote and annotate on the posts. This structure not merely starts valuable conversations about the business simply too creates a community of like-minded and passionate customers.
15. Esch Landscaping LLC
At the end of the day, if you lot're an SMB, your testimonial page shouldn't break the depository financial institution. You don't take to build out an entirely new sector of your site to showcase your testimonials finer.
Create a Testimonial Folio to Grow Your Client Base of operations
Source: https://blog.hubspot.com/service/testimonial-page-examples
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